As reported by Market Leader (US)
There is no denying the fact that Japanese cars are some of the best cars in the world. According Interbrand’s Best Global Brands 2011 (the world’s 100 most valuable brands), Toyota is number 11. According to BrandZ’s Top 100 Most Powerful Brands, Toyota was the most valuable car brand in 2011 ($27,76B). Honda was the world’s 4th most valuable car brand ($19,43B).
What lies behind the success of Japan’s motor industry?
It should be noted that for a couple of decades Japan was the frontrunner of the global motor industry, thus giving birth to the so-called “Japanese era of automobile production”. Read more...
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